Privacy Policy

Last Updated: September 4, 2026

Thank you for visiting bmxww.

This Privacy Policy explains how Huitong INC, operating under the bmxww brand (“bmxww,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit our website, purchase our products, contact customer support, or otherwise interact with us.

Please read this Privacy Policy carefully. By using our website, you acknowledge that your personal information will be handled as described in this policy, subject to applicable law.

If you do not agree with this Privacy Policy, you may choose not to use the website or provide personal information to us.

1. Who We Are

bmxww is a women’s fashion brand operated by Huitong INC.

For purposes of applicable privacy and data protection laws, Huitong INC is responsible for the personal information collected through the bmxww website, except where another party acts independently as a controller or business with respect to information it collects.

Brand Name: bmxww
Legal Business Name: Huitong INC

Business Address:
313 Telly Rd, PMB 1025
Picayune, MS 39466
United States

Customer Support Email:
service@bmxww.com

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and Services.

Information You Provide Directly

We may collect information that you provide when you:

• Place an order;

• Create or manage an account;

• Contact customer support;

• Request a return, exchange, cancellation, or refund;

• Subscribe to marketing communications;

• Submit a review, photograph, comment, or other content;

• Participate in promotions, surveys, or other website features.

This information may include:

• Name;

• Email address;

• Telephone number;

• Billing address;

• Shipping address;

• Order information;

• Product preferences;

• Account login information;

• Customer service communications;

• Return and refund information;

• Reviews, photographs, comments, or other content you voluntarily submit.

Payment Information

When you make a purchase, payment information is generally processed by third-party payment providers such as PayPal, card processors, or other payment services made available at checkout.

bmxww / Huitong INC does not directly store your full credit or debit card number through the standard checkout process.

We may receive limited payment and transaction information necessary to process and manage your order, such as:

• Payment status;

• Transaction reference or identification number;

• Payment method;

• Card type;

• Limited or masked card information where provided by the payment processor;

• Billing information;

• Refund status.

Payment providers process payment information according to their own privacy policies and security practices.

Information Collected Automatically

When you visit or interact with our website, certain information may be collected automatically through cookies, pixels, log files, software development kits, and similar technologies.

This information may include:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Device or advertising identifiers;

• Approximate location derived from IP address;

• Pages viewed;

• Products viewed;

• Referring website or advertisement;

• Date and time of visits;

• Website interactions;

• Shopping cart activity;

• Checkout activity;

• Traffic and usage information;

• Advertising and campaign attribution information.

We use this information to operate the website, understand how visitors use our Services, improve performance, prevent fraud, measure advertising effectiveness, and provide relevant marketing where permitted by applicable law.

3. How We Use Personal Information

We may use personal information for the following purposes:

Order Processing and Fulfillment

We use personal information to:

• Process and confirm orders;

• Process payments;

• Arrange shipping and delivery;

• Provide tracking information;

• Communicate about order status;

• Handle cancellations;

• Process returns, exchanges, and refunds;

• Resolve damaged, defective, missing, or incorrect order issues.

Customer Service

We may use your information to:

• Respond to questions;

• Provide product information;

• Assist with orders;

• Resolve complaints;

• Provide return and exchange assistance;

• Respond through email or Live Chat;

• Maintain records of customer service communications.

Account Management

If account functionality is available, we may use personal information to:

• Create and maintain your account;

• Authenticate account access;

• Save applicable preferences;

• Display order information;

• Help maintain account security.

Website Operation and Improvement

We may use personal information and usage information to:

• Operate and maintain the website;

• Analyze website traffic;

• Understand customer interests;

• Improve website design and functionality;

• Improve our products and Services;

• Diagnose technical problems;

• Test website features;

• Measure website performance.

Fraud Prevention and Security

We may process information to:

• Detect and prevent fraudulent transactions;

• Verify orders or payments;

• Protect customer accounts;

• Protect our website and systems;

• Investigate suspicious activity;

• Enforce our Terms of Service;

• Protect our legal rights and the rights of others.

Marketing and Advertising

Where permitted by applicable law, we may use information to:

• Send promotional emails;

• Inform you about new products or offers;

• Personalize marketing communications;

• Measure advertising performance;

• Understand whether an advertisement resulted in a website visit or purchase;

• Display or help deliver advertisements that may be relevant to users.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the applicable marketing communication or by contacting us.

Transactional communications concerning an existing order, return, refund, security issue, or customer service request are not considered promotional marketing and may continue where necessary to provide the requested Service.

Legal and Compliance Purposes

We may use or retain personal information where reasonably necessary to:

• Comply with applicable laws and regulations;

• Maintain tax, accounting, and transaction records;

• Respond to lawful government or regulatory requests;

• Establish, exercise, or defend legal claims;

• Investigate violations of our policies;

• Protect against fraud, abuse, or unlawful activity.

4. Legal Bases for Processing

Where applicable data protection law requires a legal basis for processing personal information, we may rely on one or more of the following bases:

Performance of a Contract

We may process personal information when necessary to:

• Process an order;

• Receive payment;

• Deliver products;

• Provide customer service;

• Process a return, exchange, or refund;

• Otherwise fulfill our obligations to you.

Legitimate Interests

Where permitted by applicable law, we may process information for legitimate business interests such as:

• Improving our website and Services;

• Preventing fraud;

• Maintaining website security;

• Understanding website performance;

• Managing our business operations;

• Protecting our legal rights.

We consider the impact of such processing on individuals where required by law.

Consent

We may rely on your consent where required, including for certain:

• Marketing communications;

• Advertising technologies;

• Non-essential cookies;

• Other optional processing activities.

Where processing is based on consent, you may withdraw your consent where permitted by applicable law.

Legal Obligations

We may process information where necessary to comply with applicable legal, tax, accounting, regulatory, or law-enforcement obligations.

5. Cookies and Similar Technologies

We use cookies and similar technologies to help operate and improve the bmxww website.

Cookies are small data files that may be stored on your browser or device when you visit a website.

We may use:

Essential Cookies

These cookies help provide functions necessary for the website to operate, such as:

• Shopping cart functionality;

• Checkout;

• Security;

• Account authentication;

• Fraud prevention;

• Website navigation.

Functional Cookies

These technologies may help remember certain choices or preferences and improve website functionality.

Analytics Cookies

Analytics technologies help us understand how visitors interact with the website, including which pages and products are viewed and how the website performs.

Advertising and Attribution Technologies

We or our advertising and technology partners may use cookies, pixels, device identifiers, or similar technologies to:

• Measure advertising performance;

• Understand how users reach our website;

• Attribute purchases or other website activity to advertising campaigns;

• Limit repeated advertisements;

• Provide or measure personalized advertising where permitted.

The specific cookies and technologies used may change as our website and service providers change.

Where required by applicable law, we will request consent before using non-essential cookies or provide other applicable privacy choices.

You may also manage cookies through your browser settings. Blocking certain cookies may affect some website features or functionality.

6. Advertising and Analytics Partners

We may work with advertising, analytics, attribution, and technology service providers to understand website usage and measure or improve our advertising campaigns.

Depending on the technology used, these providers may receive information such as:

• IP address;

• Device identifiers;

• Browser information;

• Website activity;

• Products viewed;

• Advertising interactions;

• Purchase or conversion events;

• Approximate location;

• Other technical information.

These third parties may process information according to their own privacy policies.

Depending on your jurisdiction and the nature of the technology involved, certain disclosures for targeted or cross-context behavioral advertising may be legally considered a “sale,” “sharing,” or similar activity even when no money is exchanged for personal information.

Where applicable law provides a right to opt out of such activities, we will provide the applicable privacy choice or mechanism as required.

7. How We Share Personal Information

We do not sell personal information to third parties for money.

However, we may disclose personal information to third parties where reasonably necessary to operate our business and provide our Services.

These parties may include:

Payment Providers

We may share necessary transaction information with payment processors, PayPal, card networks, banks, fraud-prevention providers, and other financial service providers.

Shipping and Fulfillment Providers

We may provide information such as your:

• Name;

• Shipping address;

• Telephone number;

• Email address;

• Order information;

to fulfillment providers, warehouses, shipping carriers, customs providers, or logistics partners where necessary to deliver your order.

Technology and Website Providers

We may use third parties that provide:

• Website hosting;

• E-commerce infrastructure;

• Cloud storage;

• Customer support tools;

• Email services;

• Live Chat;

• Security services;

• Analytics;

• Technical support.

Advertising and Analytics Providers

As described above, certain information may be disclosed to advertising, analytics, attribution, or measurement providers to operate, analyze, and measure our marketing activities where permitted by applicable law.

Professional Advisers

Information may be disclosed where necessary to professional advisers such as accountants, auditors, lawyers, insurers, or consultants.

Legal and Regulatory Disclosures

We may disclose information if we reasonably believe disclosure is necessary to:

• Comply with applicable law;

• Respond to a court order, subpoena, or lawful government request;

• Investigate suspected fraud or unlawful activity;

• Protect the security of our website;

• Protect our rights, customers, employees, or others.

Business Transfers

If Huitong INC is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar corporate transaction, personal information may be transferred as part of that transaction, subject to applicable law.

8. International Data Transfers

Because we operate an online business and may use service providers located in different countries, personal information may be processed or stored outside the country in which you live.

These countries may have privacy or data protection laws that differ from those in your jurisdiction.

Where required by applicable law, we take appropriate steps designed to protect personal information transferred internationally and use applicable contractual, legal, or organizational safeguards.

9. How Long We Retain Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Fulfill and document transactions;

• Provide customer service;

• Process returns and refunds;

• Maintain business and accounting records;

• Comply with tax and legal requirements;

• Resolve disputes;

• Prevent fraud;

• Enforce agreements;

• Protect our legal rights.

Retention periods may vary depending on the type of information, the purpose for which it was collected, contractual requirements, and applicable law.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it as appropriate and where required by applicable law.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or loss.

These measures may include appropriate encryption, access controls, secure payment processing, system monitoring, and restricted access to personal information.

Payment information is processed through applicable secure third-party payment systems.

However, no Internet transmission, electronic storage method, or security system can be guaranteed to be completely secure.

Accordingly, while we take reasonable steps to protect personal information, we cannot guarantee absolute security.

If you believe your account or personal information may have been compromised, please contact us at:

service@bmxww.com

11. Your Privacy Rights

Depending on where you live and applicable law, you may have rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we hold about you;

• Request correction of inaccurate personal information;

• Request deletion of certain personal information;

• Request information about how personal information is collected, used, or disclosed;

• Obtain a copy of certain personal information;

• Restrict or object to certain processing;

• Withdraw consent where processing is based on consent;

• Opt out of certain marketing;

• Opt out of certain targeted advertising, sale, or sharing activities where applicable;

• Lodge a complaint with an applicable privacy or data protection authority;

• Exercise other rights provided under applicable privacy law.

These rights are not absolute and may be subject to legal exceptions.

For example, we may need to retain certain transaction information for tax, accounting, fraud-prevention, dispute-resolution, or other legal reasons.

12. How to Submit a Privacy Request

To make a privacy-related request, please contact:

Email: service@bmxww.com

Please include enough information for us to understand your request.

We may need to verify your identity before processing certain requests to help protect your personal information from unauthorized access or deletion.

Where applicable law allows another person to submit a request on your behalf, we may require appropriate evidence of that person's authority.

We will respond to valid requests within the timeframe required by applicable law.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), applies to our processing of your personal information, you may have additional rights.

These may include the right to request:

• Information about categories of personal information collected;

• Information about the sources of personal information;

• Information about the purposes for collecting, using, selling, or sharing information;

• Information about categories of third parties to whom information is disclosed;

• Access to specific personal information;

• Correction of inaccurate information;

• Deletion of qualifying personal information;

• Opt-out of qualifying sales or sharing of personal information;

• Limitation of certain uses of sensitive personal information, where applicable;

• Non-discriminatory treatment for exercising your privacy rights.

We do not sell personal information for money.

However, as described in this Privacy Policy, our use of certain advertising or analytics technologies may involve disclosures that may be treated as “sharing” or “selling” under California law.

Where the applicable law requires it, California residents will be provided with an appropriate method to exercise applicable opt-out rights.

14. UK and Other Applicable Data Protection Rights

If you are located in the United Kingdom or another jurisdiction that provides similar data protection rights, you may have rights including:

• Access to your personal data;

• Correction of inaccurate data;

• Deletion of personal data in qualifying circumstances;

• Restriction of processing;

• Objection to certain processing;

• Data portability where applicable;

• Withdrawal of consent;

• The right to complain to an applicable supervisory authority.

The specific rights available depend on applicable law and the circumstances of the processing.

Where we rely on consent, withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

15. Canadian Privacy Rights

Where applicable Canadian privacy law applies, individuals may have rights relating to the collection, use, disclosure, access, and correction of their personal information.

We aim to collect, use, and disclose personal information for identified and appropriate purposes and to obtain meaningful consent where required.

You may contact us to request access to or correction of qualifying personal information or to raise a privacy concern.

16. Australian Privacy Rights

Where the Australian Privacy Act 1988 and Australian Privacy Principles apply to our activities, individuals may have rights relating to access to and correction of personal information and may submit privacy inquiries or complaints regarding the handling of their personal information.

We will consider applicable requests and complaints in accordance with applicable law.

17. Marketing Communications

If you subscribe to promotional communications, we may send you information about bmxww products, promotions, or other marketing content.

You may opt out of promotional email communications at any time by:

• Clicking the unsubscribe link included in the applicable marketing email; or

• Contacting us at service@bmxww.com.

Opting out of marketing communications does not prevent us from sending transactional or service-related communications that are necessary for matters such as:

• Order confirmations;

• Shipping updates;

• Returns;

• Refunds;

• Account security;

• Customer service.

18. SMS and Mobile Communications

If SMS or other mobile messaging is available and you provide your telephone number for delivery, order updates, customer service, or marketing purposes, we may use that number for the purpose disclosed when it is collected.

Marketing text messages will be sent only where permitted by applicable law and subject to any applicable consent requirements.

You may follow the applicable opt-out instructions provided with marketing messages.

19. User Accounts

If customer account functionality is available, you are responsible for keeping your login credentials confidential.

Please do not share your account password with unauthorized persons.

If you believe unauthorized access to your account has occurred, contact us as soon as possible.

20. User-Submitted Content

If you voluntarily submit reviews, photographs, comments, or other content, certain information you choose to make public may be visible to other website visitors.

Please avoid including sensitive personal information in publicly submitted reviews or content.

Use of user-submitted content is also subject to our Terms of Service and Intellectual Property Policy.

21. Children's Privacy

The bmxww website and Services are intended for a general consumer audience and are not directed specifically to children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided us with personal information in circumstances where parental or guardian consent was legally required, please contact us at service@bmxww.com so that we can review the matter and take appropriate action.

22. Third-Party Websites and Services

Our website may contain links to third-party websites or services, including payment providers, social media services, or other external resources.

We do not control the privacy practices of independent third parties.

Information you provide directly to a third-party website or service is subject to that third party's privacy policy.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

23. Do Not Track and Privacy Preference Signals

Some browsers and devices provide privacy preference or “Do Not Track” signals.

Because standards and legal requirements relating to these signals may vary, our response may depend on the applicable technology and law.

Where applicable law requires us to recognize a legally valid browser-based opt-out preference signal, we will process that signal as required.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business practices;

• Website functionality;

• Service providers;

• Technology;

• Legal or regulatory requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Where required by applicable law, we will provide additional notice or obtain consent before material changes affecting personal information take effect.

We encourage you to review this Privacy Policy periodically.

25. Contact Us

If you have questions about this Privacy Policy, how we handle personal information, or would like to exercise an applicable privacy right, please contact us.

Brand Name: bmxww
Legal Business Name: Huitong INC

Business Address:
313 Telly Rd, PMB 1025
Picayune, MS 39466
United States

Customer Support & Privacy Email:
service@bmxww.com

Customer Service Hours:
Monday – Friday: 9:30 AM – 5:30 PM PST
Saturday – Sunday: Closed